Well known Tamil Television channel Star Vijay is to launch a youth entertainment channel in Tamil.
Called ‘Vijay Takkar’, the new channel will have content primarily targeting Tamil youth. The tagline for the new youth channel is ‘Ini Ithuthaan Trend Setter’.
Vijay Takkar will have a mix of non-fiction shows, movies and music. In the space of Non-fiction, the channel will feature shows that would resonate with the youth.
Some of the shows on the cards are ‘College Da’ – Capturing the pulse of Gen Z in their very own college campus!, ‘Cinema Karam Koffee’ – A quirky chat show with three youngsters together in a café, gossiping about all trending entertainment events, ‘Style Style Thaan’ – a crew of stylists, makeup artists and a fashion photographer give makeovers to common people, ‘Starudan Oru Naal’ – A day in the life of a celebrity, covering their home, friends, family & hobbies and ‘Something Something’ – a dating show in which common people every week look to find their right match.
The above mentioned shows cover the lifestyle of Tamil youth. Apart from the exciting and engaging game shows, the channel will also have music and movies.