The trailer and the various behind the scenes videos of Hollywood superstar Tom Cruise’s upcoming action extravaganza, ‘Mission: Impossible Dead Reckoning Part One’, seem to have received a roaring response from audiences, who are eagerly waiting for the film to release on July 12.
However, it’s not just audiences but also Bollywood bigwigs who are excited about the film for another reason. The big names of Bollywood, if rumours doing the rounds in the industry are to be believed, are eager to attach the trailers of their forthcoming projects to the release of Tom Cruise’s film.
The Shah Rukh Khan-starrer ‘Jawan’ was the first to attach its trailer to Mission : Impossible Dead Reckoning Part One.
Now, looking to follow in its footsteps are ‘Rocky Aur Rani Ki Prem Kahani’, ‘Salaar’, ‘OMG2’ and many other big Indian films — all of which are now in the race to have their film trailers attached to the Mission : Impossible Dead Reckoning Part One.
” ‘Mission : Impossible’ is one of the largest and most successful single hero franchises in the world. It has a universe and audience base of its own that stands tall against any and all odds. After Tom’s last box office hoorah with ‘Top Gun : Maverick’, ‘Mission : Impossible Dead Reckoning Part One’ is expected to be way bigger!,” says a trade insider when asked about what he thinks the fate of the Tom Cruise starrer will be after it releases.
“Being one of the biggest international releases for 2023, having actors and films from India set their eyes on it in such a big way is certainly not unusual. Tom Cruise and Mission : Impossible as a franchise are of course also viewed as extremely lucrative associations to bet on as per Indian makers and major Indian stars. ‘Jawan’s’ makers and SRK took the plunge early on and ensured their top spot with their trailer. And now with the unparalleled buzz around the film all over the country, stars like Akshay Kumar, Prabhas and Ranveer Singh are also pushing to ensure their space in the ‘Mission : Impossible Dead Reckoning Part One trailer’ line up,” adds the trade insider.
While there is no official confirmation from any of the players, the fact that ‘Mission : Impossible Dead Reckoning Part One’ is a box office sure shot can’t be denied, neither can it’s appeal as a phenomenal marketing opportunity.